Digital Community Boards provides businesses with opportunities to display their brand messages and advertisements on digital screens in various locations, such as retail stores, public spaces, and online sites. We offer two types of advertising content: Static Advertising and Video Advertising. Here’s how they differ:
Static Advertising
Static advertisements are non-moving images or designs displayed on digital screens. They often include bold visuals, concise text, and strong calls to action to capture attention quickly.
Key Features:
- Simplicity: Ideal for delivering clear, straightforward messages or branding.
- Cost-Effectiveness: Generally less expensive to produce compared to video content.
Video Advertising
Video advertisements use motion graphics, animations, or live-action footage to create dynamic and engaging content.
Key Features:
- High Engagement: Movement and storytelling elements make videos more likely to grab attention and keep viewers engaged.
- Versatility: Videos can convey more complex messages or showcase product use in action.
Offering Both Types
By offering both Static Advertising and Video Advertising, our networks can cater to the broad needs of our partner businesses:
- Budget: Clients with limited budgets might prefer static ads, while those seeking high-impact campaigns may opt for videos.
- Target Audience: Businesses targeting high-engagement environments like large retailers or national chains might prioritize video content, whereas static ads may suffice for quick messages in low-traffic areas.
By integrating both formats, Digital Community Boards provides flexibility, ensuring partner businesses can effectively reach their target audience regardless of their message or budget.