We’re breaking this into 8 core categories:

1. Infrastructure

2. Technology Stack

3. Product Definition

4. Sales Materials

5. Host Acquisition

6. Advertiser Acquisition

7. Creative Workflow

8. Operations & Reporting

Infrastructure

• Payment processor setup

• Business email

• File storage structure

• Website minor updates complete

Technology

• Yodeck subscription finalized

• Screens purchased

• Mounts purchased

• Installation plan confirmed

• Playlist structure mapped

• Backup content ready

Product Definition (Digital Community Boards only)

• Pricing tiers confirmed

• 10-second policy confirmed

• Rotation structure finalized

• Host free slot policy defined

• Cancellation policy finalized

• Creative revision policy finalized

• Agreement finalized

Sales Materials

• Digital Community Boards pitch deck finalized

• Host pitch deck finalized

• One-page advertiser sheet

Host Acquisition

• Target host list built

• Outreach script finalized

• Host agreement ready

Advertiser Acquisition

• Sales script finalized

• First 25 businesses identified

Creative Workflow

• Creative intake form built

• Approval workflow finalized

• Template categories organized

• CommunityAccess.tv setup

• ROI explanation sheet

• Monthly reporting template

• Renewal reminder system

• Advanced analytics

• Event exposure pricing

• CRM system sophistication

Those are Phase 2 refinements.

This week is successful if:

10 host prospects identified
5 approached
2 meetings scheduled
1 agreement in negotiation

Not perfection.

Progress.